LIFE OF AN IDENTITY MARK: Last week I went to the final day of the Quiksilver PRO NYC event to take some shots of the logo usage at the actual event site. Originally, I had sent David the "PRO" type (above), along with a variety of other type explorations, and through his transformative magic the O became integrated into the logo and identity of the event.

It was a stunning beach day and the surf was simply perfect.The shots that follow are from about a half hour before the final heat and the aftermath.

 

The sales people said the merch was really selling well, especially the shirt on the left that had the "Long Beach" scene on it as this was the most site specific shirt and folks seemed to want a memento of that site (another factor: Long Beach pride). They had actually run out of sizes for that shirt. As I mentioned in the previous post, that drawing was done in my sketchbook while thinking about 89the street in Rockaway but it looks pretty much just like Long Beach site.

There was some fantastic local surfing going on to the right and left of the event site but for the final heat everyone got out of the water to watch. Right before the heat began it got really crowded, but not too crowded. The vibe was something, charged, amped, electric yet beachy mellow...Final heat shots below.

The champ emerges victoriously from the sea.

 Love the big check...All in all it seemed like the actual surfing aspect of the event was a huge success for Quik despite the Irene problems and setbacks from that storm. We'll see if they are back next year. Good times.